Case Study of Sottilette Kraft - Free Essay Example

Sample details Pages: 9 Words: 2730 Downloads: 6 Date added: 2017/06/26 Category Marketing Essay Type Narrative essay Did you like this example? Case Study of Sottilette Kraft. Introduction. Krafts General Foods was founded in the U.S.A in 1908 and its presence was established in Europe in 1927. The company entered Italy in 1964 with its best known products at the time-Sottilette and Mayonnaise. It grew steadily and its growth was significantly influenced by mergers and acquisitions. Don’t waste time! Our writers will create an original "Case Study of Sottilette Kraft" essay for you Create order Philip Moris after taking over General Foods one of the World’s and region’s leading companies in the food sector acquired Kraft in 1990. Jacobs Suchard – a top sweats company created by the partnership between Suchard, Tobler and Jacobs in 1993 merged with Kraft General Foods Europe. Hard work, imagination and a commitment to bringing the world its favorite foods have helped it grow into a company that touches more than a billion people in more than 150 countries. The most common brands of the company include: Beverages such as coffee and refreshment beverages Cheese and Dairy Snacks which include confectionery, salty snacks and biscuits Convenient meals Grocery including deserts, enhancers (dressing and spreads), cereals. This case study is aimed at investigating one of its cheese brands the â€Å"Sottilette Kraft† in Italy. The sottilette Kraft is processed cheese in the form of slices that is used as a culinary ingredient in preparing both hot and cold dishes of different varieties. Kraft is easy to use as the slices have already been cut up and well packed singly. It can also be stored for longer periods of time. Consumers recognize that it has a good taste and is adaptable for every type of dish. It is seen as the best guarantee for success in the kitchen and its superior quality is vouched for by the image of Kraft Foods. It is described by loyal customers as â€Å"a reliable friend† that encourages creativity in the kitchen. The main function of Sottilette Kraft is that it serves as an ingredient in hot dishes to enhance their taste and to add a touch and imagination. The brand has gone through four major phases including introduction, development, crises and reaction. Having identified the different product phases, the study will now discuss each of the phases in turn. Introduction of Sottilette The product was introduced in 1961 and between 1961 to 1978 sottilette had to create its own market. In less than 15 years the product had recorded sales of approximately 8,000 tonnes. It initially served as a sandwitch filling and was therefore presented as a tasty and very practical cheese. The message distributed by successive advertising campaigns centered around the functionality of the product as well as its role as a food to be combined with bread. The most relevant advertisements were broadcast as follows: The product was launched in 1964 with the help of a well known Italian comedian Gino Brameri; in 190, when its first positioning was defined in terms of a â€Å"robust sandwich†; and in 1974, when the new singly wraped slice packaging was introduced. As time went on, the product was later differentiated and the range of the product was extended into three distinct flavours. The price remained relatively high since it was a new product and because there were limited or no competitors. Development of Sottilette Kraft maintained its leadership position between 1979 to 1993 following a fast growing market for sottilette. During this period the product reached a volume of sales in Italy that matched all the other European countries taken as a whole. The market growth for the product came as a result of continuous innovation and development of the product which witnessed the addition of new versions the product range enabling manufacturers and distributors to make a more extended use of the product and reposition the basic version (Sottillete Emmental) as a fully-fledged culinary ingredient for all recipes and not just as something to be eaten with bread. Another version referred to as Fila e Fondi (stretch and melt), which was particulary well suited for all over-cooked dishes was added in 1979. It was later followed by Piccadolce in 1982. happy snacks was added in 1989 and in 1992 following consumer’s growing interest in low-fa products, Light was introduced. In the marketing campaign for Emmental (that remains the basic product), t he key benefits for consumers were shown to be versality (in terms of its good hot and cold performance), taste and the guarantee represented by the Kraft trade mark. A megabrand campaign based upon a young boy was carried out as from 1993. This was to enable Kraft capitalize on the advertising campaign carried out for the single type brands. In addition to the basic message that reflected the superior quality of the product, guaranteed by the experience of Kraft, different messages where added on a case-by-case basis such as Emmental (â€Å"superior taste†), Fila e Fondi (â€Å"suitable for hot dishes†), and Light (â€Å"only 16% fat content†). Advertising investments were supplemented by promotion-type initiatives based on the collection of points designed to increase customer loyalty and favour heavy users and the price remained 30-35% relatively higher than competitive brands. Figure 1: Sottillete’s Market Share in 1992 Source: Pratesi[1] Crises for sottilette Sottilette witnessed tremendous crises in 1994 as a result of a number of factors which include the following: A period of economic recession; Consumers developed an approach to food consumption where quality and price relationships where properly evaluated; There was an introduction of hard discount into the market and low-price competition (modern distribution’s reaction to the challenge of hard discount) doubled the sales of unbranded products; The devaluation of the Italian lira resulting into an increase in prices of foreign-sourced inputs; The foregoing resulted in the collapse of the existing market (taking into consideration the fact that hard discount was a closed market for branded products). In addition other adverse conditions included the following: A fall in the market share of sottilette Kraft by 4%; Decrease in sales volume; Decrease in profit owing to low-price competition and high import cost following local currency depreciation. Figure 1 above show the development of the sottilette market and its direct competitors in 1992. One can observe that the market share of the sottilette brand was very high in 1992 while it witnessed a fall in 1995. Sottilette’s market share in 1992 was 55.8% and that of competitor brands was 44.2% as shown in figure 1. Following the crises period, sottillette’s market share fell from 55.8% in 1992 to 51.9% in 1995. It should also be noted that low price products had a market share of 7.5%, hard discount products a market share of 9.6%, private labels 8.9% and other brands a market share of 22.1%. Figure 3 below shows the sales trend of the sottillette brand. One can observe that the brand has gone through 4 phases: introduction; development; crises; and reaction. From 1961 and 1969 the brand witnessed a constant growth in sales volume from 0 to about 8,000 tonnes. The sales volume remained constant at 8,000 tonnes between the period1969 and 1977. During the develo pment phase that began in 1969, the sales at first remained constant at 8,000 tonnes. Following the megabrand communication campaign, the sales began rising again and by 1983 the sales figure had reached 15,000 tonnes. Between 1983 and 1993, the sale volume continued rising despite slight fluctuations and by 1993 the volume stood at about 18,000 tonnes. The crises period witnessed a drop in the sales volume from about 18,000 tonnes in 1993 to about 16,000 tonnes in 1994 representing an 11% drop in the volume during this period. Figure 2: Sottillette Trend of Sales (Tonnes) Source: Pratesi[2] Reaction to Crises Kraft Food’s reaction to the crises was the adoption of a strategy that concentrated upon a more aggressive marketing mix along side low price products and hard discounts in an attempt to win back customers and consolidate the loyalty of existing customers. Prices which were 50% above other brands were reduced by 20% and a new advertising message that ex plained in a rational manner the superior quality of Sottilette Emmental was launched. The new advertising campaign took the form of two commercials in which one was aimed at addressing brand products and the other aimed at hard discount and low-price products. The aim was to consolidate the loyalty of existing customers and eliminate the shift towards competitive brands that provided cheaper products. The commercials were aimed at providing a rational justification for the premium price of the Sottilette brand in terms of its superior taste and better culinary properties. This was justified by the product’s ingredients (100% Emmental Bavaria). Following the aggressive strategy, the Sottilette brand witnessed positive results as its sales volume which had exhibited a dramatic decline during the 1994 crises immediately increased by 10%. Profitability also witnessed a significant increase and sustained increase. Since the campaign focused much attention on the basic version of the Sottilette brand Emmental, the other versions of the brand including: Flia e Fondi; and Light were penalised because they were not sustained by the campaign. This resulted in decrease in their sales volumes. In a nutshell, Sottilette’s overall market share increased by 2% in 1995 and the increase continued in 1996 following increased investments in communication for the entire product range. From figure 3 above one can observe that following the reaction phase, the sottillete brand witnessed an increase in sales volume from about 16,000 tonnes in 1994 to 17,000 tonnes in 1996. Current Situation. Direct Competition. The main competitors in the cheese slice market constitute five main groups including: Sottilette: this is the market leader with a market share of above 50 per cent. other branded products including Tostine by Invernizza (which is also part of the Kraft Jacobs Suchard Group), Bel Paese and Grill by Galbani, Miette by Locatelli and Tigre. This group accounts for 18% of the cheese market share. Private Labels: These include products of large retail chains. For example, Coop. This group maintains a 20-30% lower prices than branded products. Together, they constitute a market share of 10% and have been witnessing a sustainable growth rate. Low price products: they include unbranded low-price products sold in modern distribution chains. Their market share following a strong growth in the period 1994-1995 has witnessed a considerable drop by 50% and now levels at 4%. Hard Discount Products: Hard discount products refer to unbranded cheese slices sold at very advantageous prices in eponymous chains (for example, Lidl). Their development moves in perfect lock-step with the spread of hard discount stores, while their market share has stabilized at 12%. Consumption. There are over 16million consumers of cheese slices representing over 80% of all Italian Families. 20% of all families acquire about 50% of the Sottilatte brand. Among the sottilatte customers representing 75% of all consumers of cheese slices one can further break them down as follows: 25% who consume exclusively Sottilatte; 44% who alternate between Sottilatte and low-priced products; and 31% who alternate between Sottilatte and other branded products. In general among the consumers of cheese slices there are those who never use any other type pf cheese in cooking (about 20% of the total) and those who alternate between these and other products that are regarded as being capable of performing the same culinary functions including: 8% that also make use of Emmental; 27% that use mozzarella; and 63% that use not only slices but also Emmental and Mozzarella. According to a 1996 market survey on cheese slice purchasers (over 90% women) using cl uster analysis techniques four different groups of consumers were identified including: Critics – 26%; Ambivalent – 19%; The Serene – 32%; and The Disenchanted – 23%. Critics represent consumers who generally have a negative perception towards the entire category of cheese slices. They have the belief that the product is wholly artificial and thus tend to use them as sparingly as possible. They are young, of high school age and generally do not live in the south. The ambivalent are women who are not completely convinced that branded products have a better quality than unbranded products but however appreciate the practicality of sliced cheeses. They belong to a medium-to-low social class, live in the northeast with large families. They are light users of the category of cheese slices and adopt a relatively positive attitude towards the uncooked uses of the product. The serene represent brand loyal consumers who are convinced that high priced products represent the inherent quality of the products. They mainly like the use of the slices for cold dishes and for certain special recipes. They include middle-class women who often live in the south with part-time jobs and they are heavy users of the category of cheese slices. The disenchanted alternate between different brands and choose the brands in accordance to how each brand suits their particular needs. They adopt a positive attitude towards private labels and greatly appreciate the functionality of the product. They are young, resident in the northeast with small families but without children. They have full-time jobs and are medium users of the cheese slice category. They have no negative attitude towards using the product for uncooked dishes. Appendix. The perspective that can be identified from the above case study is centred on two strategic perspectives, which include the resource-based view and the innovation strategy. According to the resource based view, valuable, rare, inimitable, and non-substitutable resources make it possible for a firm to develop and maintain competitive advantage and also to use this competitive advantage and resources to a chieve superior performance by generating superior profits which in turn create superior shareholder value for the shareholders[3]. Application of the resource based view to marketing can be achieved with the help of identifying resources that are both marketing specific (that is, generated and leveraged in part through marketing activities) and potentially manifest at least some of the desired attributes of the resource-based view (i.e., appear to be difficult to imitate, are rare, non-substitutable, etc)[4]. One can see from the case that Kraft Foods had such resources in its Sottilatte brand given that it could maintain competitive advantage for a very long time and even during the crises period it was still possible for the company to adjust to the situation and continue as the market leader. The ability of Kraft to define the rational quality of the Emmental brand following low price competition reflects Kraft Foods possession of resources that are difficult to imitate by compe titors. Given that the Sottilatte brand still has a market share above 50% in the market for cheese slices is also a reflection of the company’s possession of resources that are difficult to imitate by competitors. The resources have also been leveraged through its aggressive marketing campaign and its continued investments in advertising and brand communication. This has enabled the company to consolidate its existing customers while trying to attract and maintain new customers. Innovation refers to a situation whereby a company tries to differentiate its products in such a way as to provide value to customers that cannot be matched by competitors to enable it to maintain competitive advantage[5]. Kraft has been trying to innovate as can been seen from the introduction of different versions of the Sottilatte brand such as the Fila e Fondi, which was well suited for over-cooked dishes, and Light with low fat contents. Providing different versions of the brand enabled diffe rent customer segments (for example, those who did not love too much fat) to at least find a product that could suit their particular needs at any given point in time. This strategy paid off given that it further widened the customer base, sales volume and thus profit during the development phase of the brand. However, the company failed to properly communicate the additional versions of the brand during the crises period and thus witnessed falling sales volumes. This was later corrected as it increased investments in marketing and communication of all the brand versions as well as their different attributes to consumers in a bit to consolidate existing customers and enroll new ones. The number of words used in the case study amount to a total of 2203 words while the total number of words used in the appendix amount to 488 words. BIBLIOGRAPHY Blocker E., Chen K., Cokins G., Lin T. (2005). Cost Management. A Strategic Emphasis. 3rd International Edition. McGraw-Hill. Prat esi C. A. (2002: p. 426). The case of Sottilette Kraft. Consolidating the Business through innovation – 1998. Marketing Food Brands in Italy. British Food Journal, vol. 104, No. 5. pp 425-434 Srivastava R. K., Fahey L., Christensen H.K. (2001). The resource-based view and marketing. The role of market-based assets in gaining competitive advantage. Journal of Management, vol. 27, pp 777-802. 1 Footnotes [1] Pratesi C. A. (2002: p. 428). The case of Sottilette Kraft. Consolidating the Business through innovation – 1998. Marketing Food Brands in Italy. British Food Journal, vol. 104, No. 5. [2] Pratesi C. A. (2002: p. 426). The case of Sottilette Kraft. Consolidating the Business through innovation – 1998. Marketing Food Brands in Italy. British Food Journal, vol. 104, No. 5. [3] Srivatal et al (2001: p. 779). [4] Ibid. [5] Blocker et al (2005).

Marley Elementary A Public Elementary School - 1626 Words

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A Fantasy Essay Example For Students

A Fantasy Essay A FantasyCrypt of the Shadowking by Mark Anthony is a fantasy tale of the never ending struggle of good against evil. The Zhentarim, the hell-bent organization which is more concerned with making a profit than the greater good of all has taken over the city of a thousand spires. The Harpers, a loosely construed group of people who are always meddling in others affairs to keep the proverbial balance between good and evil in check, are ready to get the once bustling trade city back on the track it once was with the help of a former member. Through out the book there is never a dull moment, making it easy to read in just one or two sittings. Anyone who loves a good fantasy should read this book. After seven long years of traveling, the rough looking, worn out Caledan Caldorien is returning to his home town Ireaebor and finds it has been taken over by a tyrant known as Cutter. 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But scars such as these only served to remind cityfolk how much their homes meant to them and how valuable their freedom really was. .u6ae0c6123f71255441fa5651cc95339c , .u6ae0c6123f71255441fa5651cc95339c .postImageUrl , .u6ae0c6123f71255441fa5651cc95339c .centered-text-area { min-height: 80px; position: relative; } .u6ae0c6123f71255441fa5651cc95339c , .u6ae0c6123f71255441fa5651cc95339c:hover , .u6ae0c6123f71255441fa5651cc95339c:visited , .u6ae0c6123f71255441fa5651cc95339c:active { border:0!important; } .u6ae0c6123f71255441fa5651cc95339c .clearfix:after { content: ""; display: table; clear: both; } .u6ae0c6123f71255441fa5651cc95339c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u6ae0c6123f71255441fa5651cc95339c:active , .u6ae0c6123f71255441fa5651cc95339c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u6ae0c6123f71255441fa5651cc95339c .centered-text-area { width: 100%; position: relative ; } .u6ae0c6123f71255441fa5651cc95339c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u6ae0c6123f71255441fa5651cc95339c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u6ae0c6123f71255441fa5651cc95339c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u6ae0c6123f71255441fa5651cc95339c:hover .ctaButton { background-color: #34495E!important; } .u6ae0c6123f71255441fa5651cc95339c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u6ae0c6123f71255441fa5651cc95339c .u6ae0c6123f71255441fa5651cc95339c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u6ae0c6123f71255441fa5651cc95339c:after { content: ""; display: block; clear: both; } READ: Vegetarianism EssayThe book is fantastic and there is never a boring moment. Mark Anthony tells an epic tale of lost love, new-found love, friendship, hate, and terror in Crypt of the Shadowking. The book is easily read because the fast paced writing flows so smoothly it sets the reader onto a thrill ride. The variety and life which the author gives the many characters keeps them, the story, and the many sub-plots in your mind long after you put the book down. Category: English

The Issues of Professional Responsibility

Specialists in all the professional fields and industries know their actual responsibilities and duties which influence their professional activity from the point of its results.Advertising We will write a custom essay sample on The Issues of Professional Responsibility specifically for you for only $16.05 $11/page Learn More However, it is also possible to speak about professional responsibility as the collection of the moral obligations and norms to follow. Thus, the boundaries of the professional responsibility for specialists are broad and include not only actual completing the work tasks and assignments but also the moral aspects of the question. Nevertheless, where is the fringe of the person’s responsibility for his or her professional actions? Are individuals responsible for all their actions without references to the character of the received tasks and their completing? Is it necessary to point out the facts of not following the principle s of professional responsibility? These questions are rather controversial. Richard Hare and Sissela Bok discuss these ones and the other questions associated with the problem of professional responsibility in their articles. In spite of the fact the researchers’ arguments are quite different and depend on the various aspects, it is important to pay attention to the fact that, in the moral context, professional responsibility is based on those principles which are accentuated in the field of ethics that is why a man is always morally responsible for all his actions because he has the moral right of choice. Professionals are responsible for doing their work carefully with references to the documented norms and standards and to the code of ethics for the definite profession. That is why professional responsibility is the notion which involves a lot of elements significant for the practical aspect of the work and for the moral field with depending on the character of interperson al relations between the colleagues, the employer and employees, partners, workers and clients.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Professional responsibility is closely associated with the problem of effective completing the tasks when the process of work includes following definite practical and moral duties and obligations. Is it easy to make the right moral choice from the perspective of professional duties? It is significant to note that the field of the actual and practical professional responsibility is limited by the range of the certain professional duties and obligations. When a man follows them correctly and complete the tasks thoroughly with references to the canons presented in the code of ethics, the possibility to make a wrong moral choice in relation to this or that action is minimal. Nevertheless, there are a lot of problematic situations when a person has to c hoose between completing the order according to the superior’s instructions or follow his or her own considerations about the character of the order because of its possible immoral nature. Richard Hare discusses the situation with referring to soldiers and their completing the orders. The author presents the problematic question as following, a soldier must obey the orders, â€Å"and he is liable to blame if he disobeys them, we cannot consistently also blame him if in a particular case he obeys them – even though the act which he has committed is of itself wrong† (Hare 425). In this situation, a soldier should follow the principles of his professional responsibility and obey the order, and he should follow his moral vision of the situation and try to act morally because â€Å"the individual is always responsible for his own acts† (Hare 425).Advertising We will write a custom essay sample on The Issues of Professional Responsibility specifically for you for only $16.05 $11/page Learn More From this point, the principles of morality are crossed with the principles of professionalism. Thus, professionals should obey the orders and complete the tasks according to the instructions when morally responsible persons should act in relation to the norms of morality with references to the professional ethics. The scenario according to which it is necessary to act in the morally problematic situations at workplaces is difficult to be developed. There are always threats which can occur while working and they are often associated with the moral aspects of the problems. If a person notices the definite threat for effective developing the working process or for its results and consequences, is it necessary to draw the leader’s attention to the problem with referring to the person who is not efficient from the perspective of his or her duties? The phenomenon of whistleblowers is discussed in the work by Sissela Bok who states that â€Å"for whistleblowing to be effective, it must arouse its audience† (Bok 4). Nevertheless, the reasons for whistleblowing and its effects can be different. There are a lot of people who are sure that the fact of whistleblowing is not just in relation to the other employees against whom it is directed. However, there are also many individuals who agree that whistleblowers can contribute to reducing the threats and risky situations in companies.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The aspects of professional responsibility refer to the actions and professional behaviors of the definite individuals, thus, they are responsible only for their own actions. The question is in the responsibility for the other persons’ actions and the fact of knowing the actions are not morally or professionally good. Bok discusses the problem from many sides and accentuates its controversial character. Each situation is unique, and the visions of different people of the problem of professional responsibility can be various in spite of the fact there are universal laws and norms of morality and definite standards of professional acting and behaving. Bok indicates that â€Å"whistleblowing has to remain a last alternative because of its destructive side effects: it must be chosen only when other alternatives have been considered and rejected† (Bok 6). Thus, it is possible to speak about some positive effects of whistleblowing while not paying attention to the negative a spects of the process because of the controversy of the question. Speaking out in order to attract the public’s attention to the problem, a whistleblower can provoke a great number of problems connected with the reputation, authorities’ attitude, audience’s reaction, moral choice, and prejudice. Thus, according to Hare, â€Å"the subject-matter of philosophy is the use of words† (Hare 427). That is why the effective or ineffective use of words by a whistleblower can result differently depending on the moral aspects of the situation. The fringes of professional responsibility according to the code of ethics can be so broad that the definite elements of the process of whistleblowing can be even fixed. According to Bok, â€Å"the largest professional engineering association requires members to speak out against abuses threatening the safety, health, and welfare of the public† (Bok 2). In this case, whistleblowing of such a character can be discussed a s the requirement which is supported by the code of ethics used in the company. Professionals should be responsible for their strict following the norms of their work and interactions and prevent the development of the other persons’ risky acts. On the one hand, whistleblowing as the process is associated with some injustice when a person’s actions are directed against the other person. On the other hand, many people can argue that it is immoral to be silent when there is some threat which can be predicted. That is why it is possible to speak about the more developed classification of actions and behaviors which should be prevented with the help of speaking out. Responsibilities, obligations, and duties are not preferred by people because they limit their actions. Professional responsibility limits the person’s professional behavior, and the moral responsibility influences all the aspects of his or her life. Richard Hare indicates that people are inclined to get rid of their moral responsibilities by any means, and individuals very often prefer to blame the others, especially authorities, for their wrong moral choice, and as a result, immoral orders. Thus, â€Å"to get rid of one’s moral problems on to the shoulders of someone else †¦ is to be free of much worry; it is to exchange the tortured responsibility of the adult for the happy irresponsibility of the child (Hare 427). Responsibilities of any character are perceived by people as too limited for them, but it is only a human quality to feel the moral responsibility for his actions and behaviors. That is why Hare proposes one more controversial question, â€Å"how can the orders of somebody else absolve me from moral responsibility?† (Hare 430). Ethics presents a lot of canons and rules on which the problem of a man’s moral responsibility depends. As a result, the ethical principles are also used for regulating the professional relations, and they affect the development of the professional responsibility. Professional responsibility means that people who can be considered as professionals in any field should do their duties effectively with references to the practical results and according to the moral laws and norms. If a man acts in a definite way, he is responsible for his professional actions. However, it is necessary to distinguish between right and wrong actions, moral and immoral behavior. Moreover, there is always a risk that a person discusses his or her actions irrelevantly to the situation and can have wrong vision of the notions of responsibility and morality. Hare accentuates the possibility of the situation when a person can say, â€Å"I did what I thought good, and I still think it good† (Hare 429). Who is right in this situation? Is it possible to fine the guilty person? Should people blame the person who is responsible for giving the orders or who is responsible for their completing? To answer these questions, Ha re states that â€Å"we must never lose sight of the distinction between what we are told to do and what we ought to do† (Hare 430). Depending on this statement, it is necessary to note that people can be ordered to do a lot of tasks and assignments which are different according to the level of their moral goodness and the superior’s vision of it. However, if people are not responsible for the other persons’ opinion on the problem of responsibility and morality, they are responsible for their own actions because the moral responsibility is the inner quality. The feeling of responsibility in spite of its possible exterior effects influences people with the help of definite feelings and emotions. From this perspective, the feeling of guilt is the main sign of doing immoral and irresponsible actions. To support his ideas, Richard Hare refers to the philosophy of Immanuel Kant. There are definite ethical norms and rules which are based on the universal understanding of good and bad actions and behaviors. It is a human’s duty to act according to these principles, and if the ethical norms are not addressed, the action cannot be discussed as good. If it is almost impossible to do the moral choice, it is important to rely on the fact that God is good that is why all the actions should be justified from the point of their moral value (Hare). That authoritative person who can assess your actions is you, and you should follow the universal ethical principles and God’s will in discussing your actions and evaluating their effects as positive or negative ones. The concept of professional responsibility is closely connected with the idea of the moral responsibility. There are a lot of situations in a person’s professional life when he or she should make choice between morally good actions and any other effective actions and beneficial perspectives. Moreover, taking responsibility for one’s own actions and behaviors, it is also necessary to pay attention to the possible consequences of the other persons’ acts. From this point, the question of responsibility becomes more complex. If the problem of the personal professional responsibility can be discussed in the context of the opinion that each individual is responsible for his or her actions, the involvement of the other people makes the moral choice more painful. Works Cited Bok, Sissela. â€Å"Whistleblowing and Professional Responsibility†. New York University Education Quarterly II (1980): 2-7. Print. Hare, Richard. â€Å"Can I Be Blamed for Obeying Orders?†. The Morality of War: Classical and Contemporary Readings. Ed. Larry May, Eric Rovie, and Steve Viner, 2005. 425-430. Print. This essay on The Issues of Professional Responsibility was written and submitted by user Tanner H. to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

These 30 ROFL Steven Wrights Funniest Jokes Are Crazily Funny

These 30 ROFL Steven Wright's Funniest Jokes Are Crazily Funny The Persona of Steven Wright: Deadpan, Dead Serious Comedian When he walks up the stage, the lackadaisical strut which is a Steven Wright signature makes the audience lean forward in rapt attention.  They know that something really big is about to happen. He paces up and down the platform, seemingly in no hurry, and without making eye contact with his eager listeners. The build-up to this climax can only be satisfied by a one-liner from the ace comedian as he cracks his first joke: Thanks! The sudden burst of laughter among the audience tells you that the comedian has struck a chord. And with a deadpan expression, eyes searching the room, Steven Wright lands another gem from his collection: I got food poisoning today. I dont know when Ill use it. With this funny quip, he has nailed it. The audience is now enraptured. The evening has just begun. What Makes Steven Wright Such a Hit With His Audience? One of the things you will like about Steven Wright, the famous American comedian, is that he does not make ribald jokes on race or color. Most of his humor revolves around his observations of day-to-day life. With Steven Wrights humor, you can see how ludicrous our lifestyles and beliefs are. Why Steven Wright Is Like No Other Standup Comedian Steven Wrights deadpan facial expression adds to the humor. His wacky frazzled hair balding in the center, overgrowing on the sides contribute to his humorous persona. He comes across as a laid-back performer, who happened to accidentally walk on to the stage.  It only takes a minute for the audience to connect with him. Once he is on stage, Steven Wright is a transformed man. He ensures that his audience has a bellyful of laughs, and they keep asking for more. Steven Wright does not come across as a comedian who is trying hard to please. He looks like he sleepwalked his way into the show. But given that he puts up this act every time with aplomb, it is anybodys guess how much work he puts into making every act of his act seem like a masterpiece. Steven Wright Short and Funny Jokes Are Classic Humor What makes Steven Wright stand out from his contemporaries and predecessors, is that he can create a joke with the fewest words in them. His signature Thanks! at the beginning of his show is proof that you dont need too many words to create a great joke. In fact, too many words kill the essence of the joke, when you spell it out for the audience. Another of his characteristic short one liner is: Lost a buttonhole.What are imitation rhinestones?If I ever have twins, Id use one for parts.I was skydiving horizontally.Whats another word for Thesaurus?I xeroxed my watch. Now I have time to spare.Is tired old cliche one? Steven Wright has a gift of great observation. His jokes usually talk about the absurdities of life. They often make you think, Now, thats really funny. Why didnt I think of that joke? His great ability to use  paraprosdokians with perfect comic timing makes him an instant hit with his audience. The Comedian, Actor, Director, Grammy Award and Academy Award Winner Steven Wright is a man of many colors. In 1989,  he won an Academy Award for a 30-minute short film he co-wrote with Michael Armstrong titled, The Appointments of Dennis Jennings. Prior to this,  Wright created a comedy album in 1985, which was titled, I Have a Pony. The album was widely appreciated and even nominated for the Grammy Award for Best Comedy Album. Read Some of the Funniest Steven Wright Jokes Here are some gems of humor from the famous comedian. These Steven Wright jokes are great conversation starters. I have seen many of these lines used as ice-breakers in training sessions, speeches, and Facebook status updates. Spice up your essays with a punch of humor from these jokes. Right now Im having amnesia and deja vu at the same time.One time, the police stopped me for speeding, and they said, Dont you know the speed limit is 55 miles an hour? I said, Yeah, I know, but I wasnt gonna be out that long.I broke a mirror in my house. Im supposed to get seven years bad luck, but my lawyer thinks he can get me five.The

holiday essays

holiday essays Billie Holiday was born April 7th, 1915, in Baltimore. Her original name was Eleanora Fagan. Although her father, Clarence Holiday, was a guitar/banjo player in Fletcher Hendersons band, she didnt break into the music world until her late teens. After being signed by Columbia Records John Hammond in 1933 for her debut record. Holiday went on to work with Teddy Wilson, Buck Clayton and Lester Young, who gave her the nickname Lady Day. He also toured the with the Count Basie Orchestra in 1937 and Artie Shaw in 1938. Billie Holiday was a victim of childhood rape and became a prostitute by her early teen years. It was her voice that saved her from such a life. After recording her first songs with Benny Goodman In1933, Billie realized that she could avoid a life of prostitution by singing although at times she said it scared her to death. Despite never receiving any formal training, Holidays unique singing technique and trademark white gardenias elevated her well above other jazz singers of her day. Lady Day, as she came to be known, also fought racial discrimination throughout her career. Billie signed with Louis Armstrongs manager, Joe Glaser, in 1935 and turned into a solo act in 1939. Although she enjoyed this spotlight, who wouldnt, she couldnt developed a dependence on heroin, a drinking problem, and a growing need for attention form men. Some think she searched for a father figure, and as she looked for a dominant male figure she was also aiming to satisfy her sexual appetite. Billie began to depend on these men who preyed on her for her beauty as well as fame. As her fame grew, her lifestyle began to influence began to affect her talent. In 1947 she was arrested for drugs, however this gave her huge publicity, and this new-found attention it brought to her enabled her to play a packed house at Carnegie Hall. ...

Empirical Research for female and management positions Paper

Empirical for female and management positions - Research Paper Example The research found that the aspects of stereotyping, lack of self confidence and family conflicts have to be addressed in a positive light given that they dissuade females from taking up leadership and managerial positions in different organisations. It has been recommended that there is need to build confidence in women. Stereotyping against women should be redressed and women should be given more responsibility in their tasks. Table of contents Introduction 3 Literature review 3 Research question 5 Theoretical framework 5 Hypothesis 6 Method section 7 Study design 7 Population sample 7 Variables and measures 7 Data collection method 8 Limitations of the study 9 Data analysis and results 9 Discussion of results 11 Recommendations and conclusion 13 References 14 Introduction The Kingdom of Saudi Arabia has recently embarked on an exercise to promote women in this country to occupy leadership positions in different organisations after realising that they can play distinctive roles in the economy as a whole. The authorities have seen the need to advance women into managerial positions while retaining vital aspects of cultural values along with heritage as they adapt to new positions in the dispensation of their roles in the workplace. The women in the region constitute only 15% of the workforce in the public sector, and this is mainly in the government and the educational sector. About 5% only of women working for the government hold decision making positions (Al-Munajjed, 2012). Basically, Saudi laws are based on the Shari’a which however guarantees women the right to work in different organisations. However, this law posits to the effect that females should work in an appropriate environment where for example they are not allowed to mix with men in a suspicious manner and they should not be exposed to sexual harassment by their male counterparts. It can be observed that there are few studies related to the question of why there are few women occupying se nior leadership and management positions in the Kingdom of Saudi Arabia. However, studies have shown that women in countries like the US show that women hold senior leadership and managerial positions and they are equally competent like their male counterparts. Against this background, it can be noted that it is important to carry out a study in order to establish the factors that discourage women from occupying leadership and managerial positions in organisations as well as to establish the distinctive role played by women to the economy. The study will also help in recommending measures that can be taken in order to promote women in the workplace in a bid to increase their recognition for leadership positions. Literature review The literature related to this research topic in the Kingdom of Saudi Arabia is limited and it can be seen that there is also limited information about this study in other countries. The major notable study related to this topic was carried out in the US bu t unfortunately, there is little comparison with other women managers from different parts of the globe (Moore, 2007). Therefore, there is  need for carrying out research in a bid to establish the distinctive roles that women can play in the economy. This has to be done so as to be in a position to conceptualise and validate the unique roles that can be played by women

Issues in Global Warming Research Paper Example | Topics and Well Written Essays - 750 words

Issues in Global Warming - Research Paper Example The core first surface to be hit by the radiations suffers the most. Such surfaces may include trees in the forest, surfaces of the ocean, ice caps, and deserts. Green house effect causes the atmosphere to absorb more heat energy within the earth’s surface by absorbing and re-emitting long waves of energy; from the re-emitted energy, 90% is captured by the greenhouse gases. A greenhouse gas is a gas in the atmosphere that absorbs as well as, emits radiation inside a thermal infrared range. The primary greenhouse gases that are in the earth atmosphere are mainly water vapor, carbon dioxide which has the, ability to absorb radiation in the long wave, methane its mainly sources are termites, landfills, coal mining as well as, oil extractions its formula, is ch4, another gas is nitrous oxide found in the atmosphere and its sources are fossil fuel combustion, biomass burning as well as application of fertilizers, its formula is N2O. They occur naturally in an atmosphere with a mole cular composition, more than one atom, are loosely bound together to be able to vibrate with the absorption of heat, they act as a blanket for infrared radiation, where they radiate energy close to the surface that escapes directly to space. Atmospheric carbon dioxide is more concentrated today than at any time in at least 171 year back. It is approximately 35% higher than the year 1840. The present carbon dioxide concentration in the earth’s atmosphere is at a concentration of 392ppm by volume or 592 parts/million by mass. The total amount of atmospheric carbon dioxide in mass is about 3000, gigatonnes. Since 1860, there has been an increase of carbon dioxide concentration due to the age of industrialization as well as human interference such as deforestation as well as combustion of fossil fuel. Also about 40% of the carbon dioxide emitting is by volcanoes during eruptions which is approximately 130-230 million tones, another source of carbon dioxide emission is hot springs . Human carbon dioxide production, use of coal, oil as well as, production of cement, is high as 7.g million mass. Interglacial’s caused the rise of temperatures about 30% in carbon dioxide, with this hypothesis is correct then, temperatures rises by about 6 centigrade between 1840 to date. Another reason for an increase in carbon dioxide is through human respiration that produces 0.6 Gt c of carbon dioxide. Increased carbon dioxide increases the level of acidity in seawater, caused by an increase in carbon dioxide absorption in the sea water, which will increase and will result to affecting organism in the sea water also with the increase of acidity, and then there will be a decrease of carbonates for forming shells. Also from the increase of carbon dioxide, there will be acidic rain due to absorption of carbon dioxide by the clouds that will have an effect to the plants as well as trees, from this there will be no forest. Thus, there will be no rainfall resulting to drought as well as hunger. Another thing from the increase of carbon dioxide to the environment is the development of smog’s into the cities contributed mainly by factories. It is paramount to use the results obtained form researches and environmental forecasts, which would help in understanding the real effectiveness of global warming

Sujata Bhatt Biography Essay Example for Free

Sujata Bhatt Biography Essay Sujata Bhatt (b. 1956) grew up in Pune but emigrated with her family to the United States in 1968. She studied in the States receiving an MFA from the University of Iowa and went on to be writer-in-residence at the University of Victoria, Canada. More recently she was visiting fellow at Dickinson College, Pennsylvania. She currently lives with her husband and daughter in Bremen, Germany. Her first collection, Brunizem, won the Commonwealth Poetry Prize (Asia) and the Alice Hunt Bartlett Award. Subsequent collections have been awarded a Poetry Book Society Recommendation and in 1991 she received a Cholmondeley Award. For Bhatt, language is synonymous with the tongue, the physical act of speaking. She has described Gujarati and the Indian childhood it connects her to as the deepest layer of my identity. However, English has become the language she speaks every day and which she, largely, chooses to write in. The repercussions of this divided heritage are explored in her work, most explicitly in Search for My Tongue which alternates between the two languages. The complex status of English its beauties and colonial implications are also conveyed in the moving ironies of A Different History and Nanabhai Bhatt in Prison about her grandfather who read Tennyson to comfort himself during his incarceration by the British authorities. Such division finds geographical expression in poems which explore ideas of home (The One Who Goes Away) and question our mental mapping of the world (How Far East is it Still East?). Its present too in her voice, with its musical melding of Indian and American inflections. However, its in the non-verbal world of animals and plants that Bhatt finds a source of unity denied to humans except for the very young, as in her poem The Stare in which the monkey child and the human child experience a moment of tender connection. Perhaps it is this longing for unity which makes Bhatts writing so sensual; her poems are rich with the smell of garlic, the touch of bodies, the vibrant plumage of parrots. An intense colourist like the women artists who inspire some of these poems, Bhatt acknowledges that language splits us from experience but through the physical intensity of her writing brings us closer to it so that the word/is the thing itself. Her recording was made for The Poetry Archive on 1 September 2005 at The Audio Workshop, London and was produced by Richard Carrington.

Identity and Independence in The Yellow Wallpaper by Charlotte Perkins Gilman :: Yellow Wallpaper essays

Although "The Yellow Wall-Paper" is fiction, it can be considered almost like Gilman's autobiography since Gilman's life seemed to parallel her main character's life.   What Gilman was trying to express in this work is women's fight for identity and independence (professional work) which are stripped from them by marriage and motherhood. (p799)   In the story, a woman who just gave birth had some complications which resulted in her so called "hysteria" or nervous condition.   She's not allowed to do anything but stare at some yellow wall-paper until she ultimately   loses her mind. The narrator, who will be referred to as Gilman for simplicity's sake, is a   writer who is unable to write due to her motherhood.   "I did write for a while in spite of them; but it does   exhaust me a good deal-" (p801)   It was this motherhood that brought her illness so she couldn't write.   This shows how just being a woman is difficult to have a career.   Her husband, John, always tried to keep her in her room without anything to do but recover from her illness.   Without anything to do, especially her writing, Gilman saw this as being held back from becoming her true self. "John is a physician, and perhaps ...perhaps that is one reason I do not get well faster." (p801) She had to be sneaky about writing or else John would find out.   "-having to be so sly about it, or else meet with heavy opposition." (p801)   Because of this "prison" that she was in,   Gilman started to see images in the yellow wall-paper that she stared at day-in and day-out. The images she "saw" were a woman, and then women trapped behind the yellow wall-paper.   "The woman behind shakes it!   Sometimes I think there are a great many women behind... Then in the very bright spots she keeps still, and the very shady spots she just takes hold of the bars and shakes them hard." (p809)   The image of the woman and women is how Gilman feels about her and every other woman during this time period.   By being a woman and married, she became sick and imprisoned much like her women images. The bars that the woman shook are Gilman's motherhood and marriage; her freedom would be her independence from John and her writings.   At the end of the story, John faints at the site of Gilman "creeping" around the

Plato Vs Aristotle Theory Of Knowledge Essay

The theory of knowledge (Epistemology) is the philosophical study of the nature, scope and limitation of what constitutes knowledge, its acquisition and analysis. The fundamental issue that remains unsolved in epistemology is the definition of knowledge. Philosophers are divided on this issue with some analyzing it as justified true beliefs while others differ and say that justified true belief does not constitute knowledge. The objective of this paper is to compare and contrast Plato and Aristotles theories of knowledge. Platos theory of knowledge Before Plato, there were some other philosophers that had made some remarks about the theory of knowledge especially Socrates. However, Plato has been credited with the origin of the theory of knowledge as it was found in his conversations. His theory of knowledge closely intertwined with his theory of forms (ideas), envisaged that there were two essential characteristics of knowledge. Knowledge must be certain and infallible. Knowledge must have as its object that which is genuinely real as contrasted with that which is an appearance only, that which is fully real must be fixed, permanent and unchanging- in the realm of being as opposed to that which is in the realm of becoming(physical) Consequently, he completely rejects imperialism on the account that knowledge does not arise from sensory experience. In his arguably best publication, Thaeatetus, Plato explores the question, what is Knowledge much more ardently than in any of his other works. In this dialogue involving Socrates and the young man named after the text, the dialogue turns aporetic because it ends at an impasse. What the dialogue inferred in the beginning is that knowledge is perception. This is evidently not true because it would be impossible to attribute knowledge to perception without a semantic structure and hence it would be impossible to state it. Perception only describes one quality of a given type of knowledge that is available only to the vision. Based on the tripartite theory of knowledge, which analyses knowledge as a justified true belief, Thaeatetus believes that knowledge structured  semantically from sensory impressions, is possible. Plato rejects this notion arguing that there is no way to explain how sensations concatenated, is organizable into a semantics structure. In response to the definition of knowledge as true judgment with an account, he uses the Dream Theory to explain how semantic structures can arise from perceptions, just as the mind creates logical constructs, which have meaning in a dream (Chappell, 2005). Because this view fails to give an account of how the logical construction takes place in the first place, Socrates objects. In essence, the failure to differentiate between what is knowledge and from true belief about knowledge only adds to identify a diagnostic quality of knowledge. Because there is s problem of how to identify knowledge, then it also follows that there will be a problem in how to identify the diagnostic quality of knowledge. This regression makes Thaeatetus conclude that we cannot define knowledge. A very interesting point emerges in Platos remarks at the end of the dialogue, bringing into focus the concept of understanding and the role of wisdom in enabling us to even start considering that perhaps we only begin having true belief and about what knowledge is when we actually understand anything (Chappell, 2005). The allegory of the cave In the allegory of the cave, Plato compares people untrained in the Theory of Forms to prisoners in a cave, chained to the wall with no possibility of turning their heads. With fire burning behind them, they can only see the wall of the cave and the shadows of the puppets placed between them and the fire (Platos Cave, n.d). The prisoners are unable to fathom that the shadows they see and the echoes they hear are a reflection of real objects, behind them. The Allegory of the cave summarizes most of Platos views and philosophical thoughts. His central tenet, the belief that the world available to our senses is only a reflection (a poor imitation) of the real world, of which the real one can only be intellectually grasped, is synonymous to his theory of forms, which exalted the world of ideas (form) above the world of senses (matter). It is therefore easy to mistake appearance for reality, based on what the  prisoners in the cave experience they easily refer to the shadows using the names of the real objects that the shadows reflect. In this way, Plato tries to show that our knowledge is only a reflection of the real ideas in our minds. He maintained that what is seen on the earth is an imitation of the real thing. The prisoners, by looking at the shadows may learn what a book is but this does not enable them to claim that it refers to an object, which they have seen. Likewise, we need the physical objects in order to enable us acquire concepts. However, it would be a mistake to imagine the concepts same as the things we see (Platos Cave, n.d). Plato concludes that men Begin to understand reality by being out in the full glare of the Sun (out of the cave). He gives an illustration of a more true reality of the road and the images of people passing along it. These he explains are perceptions that present the immediately apparent reality of shadows upon the wall and the conceptual recognition that the images being carried are not as real as the variously motivated people carrying them. Aristotle Aristotle theory of knowledge was based on his strong belief in Logic. He developed the principles of reasoning. He argued that the possibility of error forces the mind to determine the truth validity of a given statement. This meant the intellect must have adequate reasons, which can ensure the proposed judgment conforms to reality. He believed that such reasons, were the foundation of perfect knowledge, perfect knowledge being knowledge through causes. Aristotle devised a method of leading the mind to correct reasoning (syllogism) which is a structure of two statements (premises) which follow from each other and a conclusion necessarily drawn from the two above. He developed the first principle of reasoning which was the principle of no-contradiction where he stated that something could not be and be at the same time in the same manner (Adventures in Philosophy, n.d). Aristotle differed with Plato in his theory of Knowledge. He believed that experience showed that individual substances exist and a predicated of the  substance and that an individual is not produced by some idea or model, as opposed to what Plato thought, but by fellow individuals of the same species. His theory of knowledge was based on empirical evidence as opposed to Plato who was an idealist. Aristotle believed that first there had to be an individual who through germ or seed was able to reproduce another one hence, the seed in the individual would be in potency form because of its capacity to become an individual in future. To make this possible matter (substratum) where this seed with potency could develop under the right conditions was needed. It was supposed to remain unchangeable but perform its function. Aristotle believed that only individuals could be referred to as beings in the full sense of the word. Every individual was a compound of matter and form. Matter was the indeterminate element, which was unchanging, and Form (potency) was the force and power shaping and developing the individual. This he called active potency. Every form, because it possessed some actual determination of matter, was also called act. Therefore the Human being development analysis was designated as comprising matter (substratum), form (determining element), potency (both active and passive), and act. By giving an example of an artist, Aristotle explains how ideas in the mind of an artist become a work of art in the physical world- his classical example, the piece of marble, which becomes a sculpture through the work of the artist. The marble though it has shape and form (in passive potency), loses it to become a sculpture which was only an idea in the mind of the artist. Aristotle thus identifies the four important causes, the efficient cause- the work of artist. The material cause- the organic matter (marble), the formal cause when the two meet and the final cause which is the finished product-perfection. From the combination of the above four, he summarizes the idea of Form in the development of the individual. Making form the †¦ propelling, organizing and final principle of becoming. The individual therefore has both matter and form, even though God, the immovable mover was only form.

Mrs. Rose †The ninth grade task master!

The teacher I most remember as a great teacher in my years of schooling would definitely be Mrs. Rose, my 9th grade English teacher.   Mrs. Rose combined the qualities of motivation, skill and content mastery in a way that I still remember today.   As a freshman in high school, I had not been exposed to any terribly difficult courses.   Most of the junior high work I did was simply answering questions or writing reports which did not have to well-cite or even grammatically correct.   I learned quickly that, because I was relatively smart to begin with, I could get away with a minimum of effort and studying. Mrs. Rose changed all that.   On the first day she mentioned the usual information – grading, pop quizzes, class materials and behavior expectations.   I had heard all this before, so I half-listened, planting polite expression on my face while my mind wandered.   Imagine my shock when we had a pop quiz of the first day’s information the very next day!   I did very poorly, to which I was not accustomed.   Worse yet, now my teacher’s first impression of me was that of a slacker.   I had to wake up and work extra hard to pull up that first low quiz grade.   Looking back, I am sure that was precisely her intention for all of us. As the year progressed, we were all subjected to coursework the likes of which simply did not exist in junior high.   We had to learn grammar, diagram sentences, write essay upon essay and read countless novels and plays without the luxury of Cliff’s Notes.   This era was pre-internet study aids!   We tried to complain that we had no foundation for this to which Mrs. Rose replied, â€Å"If that is true, it is neither your fault nor mine.   Unfortunately, we must correct it.† She could blend just the right amount of feeling for my battle with the semi-colon with the rigor of the curriculum itself.   She let my misuse go a couple of times, but on the third incident, I got an ‘F’ for punctuation in my essay.   I was floored and asked her to let me revise it (again).   She said â€Å"no.†Ã‚   From that point on, I have never, to my knowledge, misused a semicolon; however, I find such examples frequently in magazines and newspapers now.   Again, that particular strategy worked wonders for me and all the others in my class.   Her encouragement wasn’t overdone, but I could tell she really wanted me to learn. At times, I would be seized by jealousy when my friends in other classes would laugh at how easy their English class was, how like 8th grade it was, and how they were getting easy ‘A’s.   I had to work hard for my grades and resented their extra free time.   Later, though, I understood the importance of my 9th grade English class and Mrs. Rose.   I did not struggle nearly as much as my peers in upper level high school classes and in college courses where professors were even more demanding.   I firmly believe that Mrs. Rose knew more about grammar and writing than any of them and was grateful that I had a chance to learn from her early on in my education rather than have to suffer later. Mrs. Rose, who I believe has now passed away, was an exemplary teacher.   Try as I might, I could never devise a sentence she could not diagram.   She seemed to take pride in my educational victories, such as my high SAT verbal score and my college acceptance.   As a result, I decided to become a teacher myself and attempt to emulate Mrs. Rose in all that I do in my classes.   I, from experience now, know that Mrs. Rose did not receive any monetary rewards for her commitment to teaching.   In fact, our rewards as teachers are much more internal.   However, I am confident that she knew her influence on me because I told her, as did many other students I knew.   When a student tells me how much I have helped them, I know how she felt then.   

The London 2012 Olympic Games

The London 2012 Olympic Games Introduction Background The London 2012 games were based on a dream of hosting inspirational, secure and all-encompassing games that would leave a mark in the UK. When the representatives from the UK were bidding for the games, they promised it would be the first ever sustainable tournament. The meaning of the term ‘sustainability’ is very complex and therefore not easy to define.Advertising We will write a custom report sample on The London 2012 Olympic Games specifically for you for only $16.05 $11/page Learn More Brundtland commission defined sustainability as the ability to meet the current needs without compromising future needs. However, environmentalists and sustainability experts have been advocating for a more detailed definition. As a result, the organizers of the London Olympics came up with a sustainability plan that incorporated a range of sustainability definitions. The plan focused on the major sustainability premises namely: clim atic change, management of toxic wastes, environmental conservation, health and nutrition, and inclusiveness. Climate change focused on management of water, energy, and alleviation/alteration of carbon impact. Waste management centred on the state of the art waste management infrastructure and exemplary management of resources. The management of biodiversity was aimed at encouraging the sport division to play a part in the conservation of nature and bring individuals closer to the environment. The London sustainability theme of inclusiveness focused on promoting access and celebrating diversity. Lastly, healthy living was meant to inspire everybody to engage in sports and to inculcate healthy lifestyles. The reassessment of various ways in which sustainability has been defined highlights the complexity of coming up with a single definition. Sustainability experts argue that the essence of sustainable development has become open to numerous applications and interpretations. Generally , there is a tendency by organizations and individuals to depend on a triple bottom line approach especially to evaluate performance alongside the meaning. The triple bottom line approach views sustainability in terms of the benefits achieved from the following viewpoints: environment, economy and socio-cultural. Purpose of the Report The general aim of this report is to assess the sustainability of the London games 2012.The report will adopt a triple bottom line approach (three sustainability indicators) to assess the sustainability of the London Games 2012.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More The use of the three sustainability indicators is in line with the legacy of the London 2012 games. There are other sustainability models that have added an extra dimension associated with governance. The socio-cultural and economic indicators used will consider this extra dimensi on by exploring the management of the games and other governance issues. Sustainability analysis using set indicators The use of a set of indicators, especially a far-reaching set, brings forth the question of how to evaluate the overall performance in relation to sustainability. Particularly, it brings forth the question of how to reach equilibrium on all the fronts (economic, socio-cultural and environment front). The set indicators are grouped into three categories namely: environmental indicators, socio-cultural indicators and economic indicators. Environmental Indicators Environmental indicators include water quality, greenhouse gas emission, air quality, land use changes, protected areas, public open-air leisure centres and solid waste management. The new water framework directive assesses the well being of the surrounding water i.e. the concentration of nitrates, phosphates and E-Coli for bathing water. UK is generally ranked poorly in terms of Orthophosphate concentration wi th an average concentration of 0.3 P mg/I. The E-Coli level is also higher than the required standard. The highest concentrations have been recorded around river Lee. However, the nitrate levels within the Olympic park surroundings are below the maximum limit of 50mg N/I with the highest concentration measured being 17.4 mg N/I. The nitrate levels have contaminated London river waters. There is not even a single river that has low nitrate levels. In addition, the phosphate levels are extremely high in more than three quarters of the rivers within London. The construction works and other developments for London games provided a great opportunity to enhance the areas around Lee River and its backwoods. The emission of the Kyoto basket of greenhouse gases in the UK has fallen by more than 5 percent since 2003. The highest reductions in percentage are Sulphur hexafluoride SF6 (47%), Perfluorocarbons PFC (30%), Methane CH4 (10%) and Nitrous oxide N2O (10%). Approximately 50% of these emi ssions originate from the industry and commerce with moderate emission from homes and road transport. The greenhouse gas emission from industry and commerce in the city of London is almost similar to the entire nation. The road transport contribution is relatively low. This is credited to the dense public transport system and partly to congestion charge zone within the city centre.Advertising We will write a custom report sample on The London 2012 Olympic Games specifically for you for only $16.05 $11/page Learn More In the year 2008, the city was voted as the low emission zone. However, the total emission has slightly gone up by 5% since then. The increase in emission is mainly attributed to the construction works around the Olympic park as well as growth of businesses in Docklands (especially in Tower Hamlets). Analysis of the data sourced from the London Organising Committee of the Olympic Games and Paralympics Games Limited (LOCOG) and Olympic Delivery authority (ODA) only shows the long-term benefits of the project. However, it is clear that the construction works around the Olympic Park emitted the highest amount of the greenhouse gases (24%). Spectator/ media and sponsors travel (air, road and rail) contributed 13% of the emission and other related transport infrastructure contributed further 12%. In overall, the construction and infrastructure projects contributed more than 70% of the greenhouse gas emission (GGE). In a nutshell, staging of the 2012 Olympic Games had a negative GGE impact, but this only represented 0.5 % of the country’s annual emission. In addition, the long-term benefits of the game should be emphasized. The quality of the outdoor air in London as a whole is within the standards. However, the areas around Lambeth and the city centres have exceeded the annual permitted level. Nonetheless, the construction works at the Olympic Park has had no apparent impact on the air quality in the city of London. All the screening data from the London Air Quality Monitoring Network confirms this. Land use data shows a number of changes in London as a whole, particularly in Host Boroughs. The area under domestic gardens has considerably decreased reflecting the increase in population and density of housing. This is locally referred to as garden grabbing. However, the amount of land being converted to residential areas has gone down since sub-prime crisis in 2008.The games considerably transformed the Brownfield area into residential, parks and amenity space. Nonetheless, the Olympic park and other venues that were intended for the games had small impact on the overall land use changes in London.Advertising Looking for report on health medicine? Let's see if we can help you! Get your first paper with 15% OFF Learn More Although the venues tend to overlap large number of protected areas within London they were not within these protected areas. This exhibits the extent to which natural habitats and landscapes are guarded and at the same time allowing access to wildlife and scenic areas by the athletes and other visitors. In addition, the open –air leisure spaces (woodland/forest and public open space) have increased except for the park/garden. In Host Boroughs, Woodlands and forests have remained the same. The construction works around the Olympic Park regenerated most of the derelict lands and industrial Brownfield which created more space for amusement and open-air leisure activities. Furthermore, when the games ended most of the hard surfaces were converted to grass. The solid waste analysis focuses on the solid waste production, treatment and disposal. The production of toxic waste doubled in the three year period before the Olympic Games. This is attributed to the clean up process in the Olympic venues. Most of these waste consisted of contaminated debris that were as a consequence of on-site treatment aimed to improve the land. For that reason, the London Games had a direct positive impact on toxic waste management. The waste transfer stations have increased substantially since 2005 and only dropped a little in 2006 due to increase in treatment plants. Waste transfer has remained stable in London even with the increase in population. The city of London and the larger UK benefited greatly from the groundbreaking processes for treating and recycling wastes. Socio-cultural indicators There are over 20 social-cultural indicators, but the report will only focus on the most important indicators. They include poverty and social inclusion, health and nutrition, crime rates, participation of minorities in the games, and access to public services. Poverty and social inclusion appraise the poverty level and social segregation of the UK society. Poverty level and social segre gation in the UK are measured using the Index of Deprivation. This is based on seven realms namely: earnings, the level of employment, health and disability, education and expertise, obstacles to basic needs, crime rate and the living standard. According to the data sourced from the Department of Communities and Local Government, income deprivation is based on the percentage of the population relying on the social benefits whilst obstacles to basic needs reflect the complexity in accessing fundamental needs such as housing. The data show high rates of deprivation in the five Host Boroughs compared to the entire London. The highest disparity is in the housing and social services. In both cases, deprivation index had fallen significantly from 2007 to 2009. This is mainly attributed to the subprime crisis that led to the increase in the cost of housing. The impact of the London 2012 Games in the transformation of the East London is yet to be discerned. Most of the available data on pov erty and social segregation were collected in 2009. Educational level as an indicator evaluates the impact of the London games on the educational achievement of the populace. Educational achievement for the people of London has been on a rise for the last ten years. The ratio of the unqualified personnel has gone down whilst the ratio of those with high education has risen by nearly 42 percent. Gender disparity in term of education achievement is still high with more women having low qualifications. Qualification profile in Host Boroughs is by and large lower than London. In addition, the gender inequality is emphasized. The increase in educational level is less attributed to London Games 2012. The educational standards of the labour force have been an elemental tune since late 90s. Spending on elementary education has always been adjusted above inflation and therefore protected by the government. Government emphasis has always been on the underprivileged areas, for instance, East L ondon. The UK government created Equality and Inclusion Board to enhance the participation of the minorities in London Games 2012. The board set up a mechanism for recruiting the minority groups. The targeted percentage of the minority groups were as follows: minority ethnic 15%, disabled 3% and 11% women. Therefore, the game promoted equality and inclusiveness in sports and other fronts. London is among the top cities in the UK with the highest crime rate. On a national scale, the crime rate has reduced significantly over the last two decades. The total number of recorded crimes in the period 2003 to 2012 fell by over 20 percent, with the sharpest decline (45%) recorded in 2011/2012. As usual, Host Boroughs recorded high figures compared to the entire London. The falling trend was a result of the policies put in place by the government to fight crime. These policies included the setting up of the Crime and Disorder Reduction Partnerships in local areas. The political will to make L ondon 2012 Olympic Games the safe ever was there. The Crime and Disorder Reduction Partnerships in the Host Boroughs and London as a whole was tied to the local government structures. Therefore, there was a marked impact of the game on crime avoidance and reduction. Generally, the mortality rate (especially infant mortality) due to ill health has decreased in the entire UK. The rate in London is much lower. Over 70% of the mortality rates are due to cancers, circulatory and respiratory diseases. However, death caused by cancer and circulatory diseases have relatively decreased whilst death caused by respiratory diseases have remained constant. Morbidity rate has also gone down all over the UK with London and the 5 Host Boroughs recording slightly higher figures than the rest of the country. The decline is attributed to the increased number of health facilities all over the country and universal health insurance. Life expectancy has also increased countrywide. However, life expectanc y in the 5 Host Boroughs is slightly lower than the whole country due to socioeconomic deprivations and segregations. The blacks and other minority groups have the lowest life expectancy. Nonetheless, there are considerable and sustainable steps being taken by the government to address these inequalities. Nutrition as an indicator explores the quality of food intake. The energy and nutrient intake in London is lower compared to the rest of the UK. This also applies to the general food quality, particularly vegetables. Unhealthy eating habits are common in the city and this is reflected in the increasing number of obese and overweight individuals. The impact of the London Games on the physical activities and regeneration of East London reinforced the emphasis on healthy eating habits and change of lifestyle. The London Games also led to the introduction of the annual school Olympics to enhance sports in the country and improve students’ health. More sporting facilities have be en set up to improve access. Economic Indicators Economic indicators just like socio-cultural indicators are many. The report will only focus on a number of them namely: employment by economic activity, accommodation infrastructure, tourist/visitors, and the public expenditure. Since 2005, UK has experienced an annual growth rate of approximately1% of employed individuals. The growth has been witnessed both in the public and private sectors. At the same time, the population of London has been growing at the rate of 2.41% per annum. This has contributed to a significant number of unemployed. Although the London 2012 games had little impact on the overall level of employment, the distribution of the contracts related to the Olympic created a considerable amount of jobs. Though employment in the construction industry increased by 1.5 % annually during that period, it rose by almost 4% in London. This is attributed to key infrastructure construction projects in the city. According to th e data sourced from the London Development Authority, the city witnessed a nearly 40% decline in the number of establishments in 2004/05 and almost a double figure in 2006. Regardless of the decline in the number of hotels and accommodation in London, total bed space has continued to increase with the sharp increase in 2009/10. The increase in bed space and establishment in East London was attributed to the Olympic effect. The number of establishments as a result of the Olympic effect is not easy to desegregate. In 2007/08, UK had seen a decline in the number of tourists due to the global economic crisis. However, the London games saw a sharp increase in the number of visitors to the UK and domestic tourists to London. The number of visitors outside the EU was slightly lower. Economic experts attribute it to the strength of the sterling pound and the aftershocks of the global economic crisis. According to the Public Expenditure Statistic Analyses, priority of government spending has changed considerably since 2005. More emphasis was put in housing, education, environmental conservation and management, and housing. Recreation and sporting expenditure increased by almost the same level in the whole country. London received more funding than any other city. The funds were used to improve public service, public order, recreational and sporting services and transport. Public expenditure was consistent with the government commitment to create a legacy in the London Games 2012. The UK government spent nearly  £ 1 billion on Olympic village. Conclusion The London 2012 Olympic Games provided an opportunity for the city of London to enhance its infrastructure and other operations in a sustainable style. The use of the three indicators offered a holistic approach in assessing sustainability. According to these indicators, the London 2012 Games had more positive than negative contributions to the environment, society and the economy as a whole. The public investment in the games significantly complemented the city’s regeneration and development programmes. Economic and social-cultural indicators show that it is still early to tell the impact of the London Games 2012. However, the impact of the games on the environment is discernible.

A Way Of Life essays

A Way Of Life essays "A way of life." Many people use this expression as a way to talk about their subsistence and how they perceive their everyday life. What they fail to recognize, however, is the fact that their way of living is connected in a much broader category than they think. Anthropologists study these categories broad, narrow, present, and past to try and find out what exactly a "way of life" was for individual cultures. By studying these cultures Anthropologists try and deduce different methods of survival. They have also discovered a few major social institutions that all cultures have a common bond together. These social institutions are the basis for which culture is founded. In order for a culture to become distinct from other cultures it has to apply different rules and change around these institutions. Anthropologists use these social institutional changes to understand the development of a culture and their way of being. They research these processes through fieldwork mostly. By using fieldwork as a means of research they can directly observe, interview, survey, and then analyze the situation. This gives them the advantage of seeing with their own eyes what happens within a culture. Fieldwork and the analysis of the fieldwork will be the basis on which this paper will investigate the social institution of subsistence and economics among a subgroup of our culture. One of the defining aspects of culture is subsistence. Through subsistence you can find out how a culture has survived or what they did wrong that caused them to become extinct. This is based on the fact that a group has to adapt to their environment for the basic elements needed to survive. These basic elements are: food, shelter, technology, and clothing (clothes are necessary in some environments). How a group utilizes their environment places them into one of the four categories of subsistence styles. These four known categories are: hunting and gathering, fish...

Theorists have argued that in order for service operations to be Essay - 1

Theorists have argued that in order for service operations to be successful, they must adopt a production line approach to their delivery - Essay Example According to Gallouj and Weinstein (1997), discretion of products is the core enemy to its order, standardization, and quality. A production line approach aims at emulating an assembly line in production in that no products are discretely prepared by the employee to reduce the risk of poor quality or differentiation as the employee will engineer the product according to his personal interests thus the outcome is highly unpredictable same as the customer response to the same product. On the other hand using a completely automated and controlled production line approach will ensure consistency in all the products thus the consumers will always know what to expect in terms of quality and consistency. The advantages of a production-line approach to service operations include increased, efficient, cheap, high volume lucrative service operations and an increased satisfied customer database. According to Levitt (1976), if a service operation takes place with a management rationality and tactics copied from the manufacturing division it is bound to prosper because the manufacturing sector tends to think and act technologically while the rational service operations approach tends to look for solutions in the empowerment of the person giving the service. The conveyor belt/production line approach in service operation is considered as an old but effective method in increasing a films production as exhibited by its use in fields such as banking, airlines, and maintenance. This approach has been implemented in companies and firms such as IBM which produces computers for worldwide consumption, Citibank which is one of the biggest banks worldwide and McDonalds. These strategy approach is an efficient, capital-intensive system, automatic and discrete system that involves preplanning and routinizing employee activities to ensure consistency and simplicity of the process. Theorists argue that this approach

Pierre-Auguste Renoir - Dance at Bougival Essay

Pierre-Auguste Renoir - Dance at Bougival - Essay Example The essay "Pierre-Auguste Renoir - Dance at Bougival" analyzes Pierre-Auguste Renoir's painting called Dance at Bougival. The â€Å"Dance at Bougivel† painting has two emotions in it, perplexed by the use of different colors and the impressions on the faces of characters present on it. There is a gentleman in a classic-blue old suit and a yellow hat that is holding a lady and they seem to dancing to the tune of a classic song. The man is faces her lady in a romantic way trying to create an impression on her while she does not face him directly. It created a kind of romanticism that is not different from what we know today; the extent a person goes to create an impression to his lover, but she is reluctant to reciprocate her feelings to him until she is sure that she is â€Å"safe†. The two lovers are clad in a manner that suggests that this dance was a special moment for them, a date. One may wonder what was in the mind of Paul Durand-Ruel when he finished this piece of art. Literature reveals that Ruel paid attention to impressionism. He dedicated his art to creating paints which portrayed passion and which, has influenced the modern way of life. During the year 1883, Ruel is said that he used his work to illuminate the experiences he had encountered in romance. His passion for art began when he inherited art gallery that was founded by his parents. Paul Durand-Ruel was born 1831 and died in 1922. Paul developed an interest in painting and he invested in promoting the work of the young artists.